Throughout 2010, the Piaggio Group has successfully marketed 395 thousand units of motorcycles to the world. 395 thousand units consist of a variety of brands that shelter under the Piaggio. Like the Piaggio, Vespa, Aprillia, Gilera, Derbi, Moto Guzzi Scarabeo up.
Medium business three-and four-wheeled vehicles are also developed commercial Piaggio contributed sales of up to 233,400 units.
Compare with motorcycle sales in Indonesia to reach 7 million units in 2010. Far bro! Even sales of Piaggio is no better than Suzuki Indonesia sales of 526 thousand translucent.
And of course still very much when compared with the Yamaha and Honda in Indonesia are translucent 3 million units. But, in Asia, sales of Piaggio Group's pretty good. In 2010, the Asian market has donated 59 thousand units, an increase of 60.5 percent than in 2009.
Whereas a significant increase in Asia this only happened after the assembly plant in Vietnam Piaggio fully operational in 2009. With huge market potential in Indonesia, do not be surprised if ultimately the Italian manufacturer is changing its business direction.
"In Asia Pacific, Piaggio Group has been aiming to increase market share in Vietnam along with Thailand, Malaysia and Indonesia in particular," open Sambuy Costantino, Director of Asia SEA 2 Wheeler, Piaggio, when met yesterday (29 / 3) at Le Meridien Hotel .
While in Indonesia itself, Sambuy not want to disclose its sales target. According to him, the new Piaggio will build sales and after sales network in advance in Indonesia.
And will launch several models with a more affordable price. Even in a meeting with the editorial team yesterday, Piaggio promises to provide a fair price for his product, with price range USD 12 to USD 25 millions.
Three models will be launched first in Indonesia is the Piaggio Zip, Piaggio Liberty Liberty 100cc and 125cc fuel injection, the Vespa LX 125 and LX 150 Vespa fuel injection. Three models will be launched first time at the Jakarta Fair, June.
Is Piaggio with its European image Brande excellence able to compete in Indonesia? We'll see. (Motorplus-online.com)