BZTAT turns the Embrace Pet Insurance offices into an art gallery

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I just love it when a path that most likely would end without any particular direction turns out to be the start of an amazing experience.

That random-walk-turned-new-adventure is what happened recently at Embrace.

The start:

• Blogpaws - I went to both Blogpaws pet blogging conferences in 2010 and made a lot of new blogging friends


• BZTAT - a pet blogger and pet-focused artist also went to both Blogpaws conferences and she also made a lot of new blogging friends


• a silent auction of pet art - I happened to buy several pieces from a silent auction at Blogpaws, which was organized by Vicki Boatright - aka BZTAT


• this led to a nice online relationship, probably one of many such relationships we both made at the confrences.

Now if it was just that, the path might have wandered on without direction.

The development:

But then me visiting Vicki's paint-a-thon to raise money for her local rescue organization in Canton OH led to Vicki coming up to Cleveland for lunch with me to pick my brains on the business side of her world.

And the kicker? A stray comment from Alex when he met Vicki in the office about turning Embrace into an art gallery seemed to tweak something in both our brains and the idea of the BZTAT Gallery at the Embrace offices fell into place.

What felt so right about this (apart from the fact that we love BZTAT art!) is that 'Community and Environment' is one of Embrace's core values. Specifically:

We are passionate about making an impact on the pet world. We are committed to serving both the pet community at large & our own communities at home. We respect our environment & recycle, reuse, & reduce our waste wherever & whenever we can.

So this step makes total sense in all ways. Watch this space for news of BZTAT and Embrace in the near future.

And in the meantime, you can have help the pet community yourself by buying a piece of art from BZTAT.

Go on, you know you want one!